Herculano Rodrigues is an Associate Director in the Locations & Analytics practice at Javelin Group, which is part of Accenture Strategy. He has over a decade of experience in retail strategy and consumer insight, working with leading international retailers and landlords to develop commercial insights to inform finance, marketing and strategic planning.
Herculano is passionate about strategic innovation and technology driving the future of retail, and is helping clients deploy practical applications to help to unlock value and transform businesses. Over the past few years, he has led board-level engagements to embed customer insight and analytics to drive value from the merging of the physical and digital retail environments.
Herculano is the chairman of the ICSC European Next Gen committee, sits on the ICSC Innovation committee, and is a frequent speaker at industry events.